Keyword Search Strategy - 7 Tips That Really Work

Keyword search strategies are critical to acquire the most value from your keywords. Enlisting the appropriate strategies can help you save time and therefore money. When you are using a keyword search strategy that is too prevalent, your keyword research becomes irrelevant for front page optimization.

Within this article, you will discover and gain knowledge of how to research keywords effectively in order to establish a precise keyword search strategy. With a proper keyword search strategy, your ROI and profits will be maximized. And you can begin expanding your niche keywords with these strategies today.

Keyword Search Strategy #1: The first rule to research keywords effectively is to use more specified keywords, not broad/general keywords. General keywords usually have a very low conversion rate. On the other hand, specific, highly targeted keywords drive superior caliber traffic to your website or offer. Just place yourself into your customers' mind and think out of the box to implement this strategy.

For instance, if you are promoting motorcycles, you will obtain a very broad range of un-targeted traffic. As an alternative, the specific keywords may well be: "Harley Davidson motorcycles", "Suzuki motorcycle parts", or "motorcycle saddle bags". Each of these phrases are much more specific and will bring in targeted traffic.

Keyword Search Strategy #2: We can sum this one up in two words, solutions and benefits. People want solutions to their problems and they want to know how they will benefit from your offer.

With this piece of information, the benefits of each offer must be revealed within your keywords. You have to research keywords based on how your customer benefits from your product, rather than features of products. This keyword search strategy is the most essential area used for uncovering niche keywords in a given market.

Case in point, the highly relevant targeted keywords for selling motorcycles could be: "cheapest Harley Davidson motorcycles", "affordable Suzuki motorcycle parts" and "discount motorcycle saddle bags".

Keyword Search Strategy #3: An alternative significant keyword search strategy to connect with a wider range of buyers would be to list all of a products' benefits. Within those benefits, you will discover the niche keywords your customers are searching by using fantastic keyword software.

For illustration, the major benefits of motorcycles may well be: "fast Harley Davidson motorcycles", "heated motorcycle gloves", and "discount motorcycle seat covers". These are benefits that your customer is searching for online.

Keyword Search Strategy #4: This strategy is a terrific alternative keyword search strategy in order to uncover highly searched relevant keyword phrases. Using your keyword research tools, search for your competitors' product name to reveal a nice list of niche keywords.

For example, if you are promoting "Harley Davidson motorcycles", notable alternative keywords may perhaps be: "Honda motorcycles", "Yamaha motorcycles", or "Suzuki motorcycles".

Keyword Search Strategy #5: Another strategy is to use the URL domain names and sub domain names of your competition. You would be surprised at the level of untapped traffic one may find here.

For instance, if you were promoting Harley Davidson motorcycles, you could plug in your competitors URL to uncover more niche keywords.

Keyword Search Strategy #6: Add some action words to your keywords for superior conversion rates. Start you keyword phrase with "buy", "purchase", "order", "shop for", and "look for". These are very targeted keywords which will lead to superior conversion rates.

Keyword Search Strategy #7: Get the best keyword search tools and strategies you can comfortably fit in your budget. Quality keyword tools can absolutely help you generate a massive list of niche keywords. With the proper keyword tools, you will save a lot of time in lieu of other marketing activities.

Your keyword search tools have got to be reliable otherwise your hard work will be useless. Each keyword search tool has its own advantages and dis-advantages, but I can assure you that there are a few skillful keyword tools available today that will be of extreme value to your keyword search strategy.

I favor two keyword search tools over the hundreds of others on the market because: 1) they meet my criteria for a superior keyword tool, and 2) they are easy to export data to a spread sheet (trust me, it's a real time saver). The two I recommend are Keyword Elite 2.0 and Buyer Keywords Generator.